MARKETING & BRANDING INTERN

Ashford Aesthetics is a facial aesthetic boutique located in Athens, Georgia offering the latest in non-invasive techniques to improve appearance. Ashford specializes in botox, fillers, chemical peels, and skincare.

PROJECTS

As an intern, I was initially tasked to aid in the jumpstart of a marketing Google Drive for the company as they did not have one in the past. I began to do research on the latest trends involved in facial boutique marketing in order to familiarize myself with the industry. Furthermore, I conducted a situational analysis of the company’s brand and used that to come up with potential ways to boost engagement on Ashford’s social media platforms and ultimately bring in more clients.

Additionally, I created media lists for companies and local businesses who could potentially be interested in collaborating with Ashford for future giveaways. I brainstormed ideas for the giveaways and how we could put them into action. For instance, in order to target future brides, I suggested we giveaway a “Peel Party” for the future bride and her maid of honor where they would receive customized chemical peels to help reduce lines before the big day.